CRM and the Year 2013- A Match Made in New Year’s Resolution Heaven!
Exercise classes. Organizing your closet which is busting at the seams. Being 15 minutes early to everything. Well, we have made it to middle of January- how many of you are still hanging on with your...
View ArticleProspecting for Fundraising Gold on a Tin Budget!
Data mining for gold on a tin budget may be a play on words, but the bottom line is that it is an all too real and frequent situation for so many smaller nonprofits. Let’s say that you need new major...
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Is Your Organization Prepared to Dodge Donor Data Disasters?
Giving during episodic events, such as to the recent devastating earthquake in Nepal, is truly extraordinary. It’s heartwarming to see the generosity from the American people when we rally behind a...
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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report
I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors....
View ArticleMay the Source Be with You: The Importance of Multichannel Reporting at...
You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. While it is extremely...
View ArticleSix Super Simple Segmentation Secrets
Have you ever been shopping and run across a piece of clothing that reads “One Size Fits All”? My first reaction is always: false! Specifically when it comes to hats—my head is definitely larger than...
View ArticleThe Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing...
The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and...
View ArticleHow to Influence the Conversation Around Your Next Campaign
You’re not paranoid. People are talking about you. But it’s all good. There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign....
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How World Wildlife Fund Used Segmentation to Activate Social Influencers for...
The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!” For nonprofits interested in engaging supporters in online...
View ArticleStaying Nimble in a Time of Change
These are unprecedented times. It’s a phrase we often hear from the mass media, and even the words that may filter into conversations with our families, friends and colleagues. The 2016 Presidential...
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Uncomplicate Your Communications Strategy
The single greatest threat to effective communications is our inability to identify and prioritize who we’re communicating with. However, in spite of this well-known truth, an easy solution sometimes...
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